Why Followers Ghost and How To Get Them Interested Again
The Truth Why Your Audience Isn’t Responding
You — have an audience.
Your audience could be on social media, email, YouTube, substack, or podcast subscribers, or more likely, spread across multiple platforms.
If we intend to make money from our audience, we want as many eyeballs on our content — and offers — as possible.
Meaning… our audience needs to engage.
But if you feel that your audience should respond more enthusiastically to your content, I’m sorry to tell you, but you’re probably in an audience bubble.
What’s an ‘audience bubble’ you say?
An audience bubble means — for whatever reason — your audience numbers are inflated.
So if you’re in an audience bubble, you’ve scooped up people who either;
they don’t like what you’re doing anymore or
they never really liked it to begin with
The most obvious culprit...?
Well, you’ve gotta be honest here — did you growth hack?
You know, follow for follow?
Or follow/unfollow?
Did you maybe spend some time coercing people to subscribe?
Did you participate in follow-chains?
Did you relentlessly send friend requests?
Did you spam DMs?
Or maybe you’ve simply run ads for something that no longer fits your brand?
And I’m not judging, I’ve done A LOT of experimenting over the years, and most of the time I just ended up with lots of followers who didn’t engage much.
The problem with growth hacks is they scoop up people who don’t even want to follow you.
This is the primary killer of engagement.
So before the audience bubble bursts and you quit — let’s escape it.
In the video below I explain a few examples for context that I’m not including in this article. It’s better just to watch them, and you’ll understand faster. If you like the video, giving it a thumbs-up will help others find it too.
Here’s a hard truth you must face. But you’ll finally understand why you’re not making the progress you want...
It doesn’t matter how big your audience is right now, if it’s not giving you what you need, you’ve got to face the fact that you DO NOT have 1000 true fans.
You don’t have 1000 true fans.
Your numbers are inflated.
It’s time to fix it.
How to get your audience to respond
Do you know what will grow your audience?
Do you know what’s going to light people up?
Here’s the truth…
It’s simply about being interesting.
Have interesting things to say.
Be interesting.
Funny, deep, emotional, factual, nerdy — it doesn’t matter; just be interesting, and the right people will be drawn to you.
Video, audio, writing, sketching — it doesn’t matter; just be interesting and the right people will be drawn to you.
Are you selling executive coaching or kitchen appliances — it doesn’t matter; just be interesting and the right people will be drawn to you.
Be interesting — and you will escape the audience bubble
We grow an audience by putting out interesting content.
The more interesting the content, the faster we grow.
Now I’m not just gonna tell you to be interesting and not give you something practical.
Therefore the job, the task at hand, the entire focus of our effort, to achieve the primary objective — to become interesting — you simply gotta do the reps.
If you’re serious about growing an audience, you want to be writing every day. You need to get good. You gotta put in the reps. 30 minutes of writing every day.
Want to get good fast?
Bump that 30 minutes a day investment into an hour, or 2, or if you can handle it, 3 hrs, of writing every day.
And if your writing is boring (which it will be) you then gotta ALSO spend some time reading. Read until you have more ideas, then get back to writing.
You can use AI too, sure, go for it. Experiment — but just don’t break the damn rule, the thing that drives audience growth...
Be interesting.
And 6 months from now you’ll look back and it will be OBVIOUS why you’re succeeding, why your audience is engaging and growing. And why you have more people buying your offers.
The opportunity at our fingertips today is amazing.
Anyone can build an audience of genuine followers.
A good audience is an asset that will serve you for the rest of your days.
Take a course, get a coach, use AI — hell if you set a timer and simply bash away at the keyboard for 2 hrs every day for 30 days, of course, you’ll become a better writer.
And what are you gonna do with all that stuff you’re writing?
Write your newsletter
Or stick it in social
Or record a podcast
Or... You can even turn it into a video if you want, just like I have done here :)
The point isn’t to relentlessly put out content
No, no, no.
So don’t just make tons of shit, schedule it up, and relax on the couch with the next episode of The White Lotus.
No, no, no.
The whole point is the feedback loop.
You write, a lot.
You put it out into the world.
You take that feedback and you improve immediately.
Good, bad, going viral, or complete crickets… it’s ALL feedback.
You watch. You adjust. You play the game. You iterate. You improve.
If you commit to writing and listening to the feedback loop, your skills will level up fast.
And so will the engagement of your audience.
And so will its growth.
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Thanks for reading.
Got thoughts? Share them in the comments.
Cheers,
Pat
PS: Woah you made it to the end — hit the ❤️ button to celebrate!
White, party of one. Your table is now ready. Go be interesting…