Where Does Tomorrow Come From?
It isn't created tomorrow.
Imagine walking down to the river every morning to catch a fish.
Some days you eat.
Some days you don’t.
Now imagine owning a fish farm.
Most business owners spend their entire career walking down to the river.
Get a client.
Do the work.
Get paid.
Then tomorrow… back to the river.
And while there’s nothing wrong with that, after all, that's how almost every business begins.
The mistake is still being there years later.
I think every business owner has two jobs.
Create today’s opportunities.
Create tomorrow’s too.
The first pays today’s bills.
The second changes tomorrow.
And that’s the part most owners accidentally skip.
They spend so much time creating today’s opportunities… that tomorrow never changes.
Creating tomorrow’s opportunities might look like:
answering a question once instead of a hundred times
making your business easier to understand
becoming easier to recommend
helping someone trust you before you ever meet
Here’s the thing.
None of those things get you paid today.
That’s why they’re so easy to postpone.
Until one day...
You wake up and realise yesterday has been doing some of today’s work.
There’s nothing like the feeling of waking up to booked calls with strangers who have already been through your stuff and understand how you think.
There’s nothing like taking a call with someone who already knows your solution is probably going to be right for them.
There’s nothing like going from stranger to client in a few days, with zero outreach.
Every business owner eventually reaches a point where they realise...
There has to be another way.
Not because catching fish stops working.
No, it will always work.
But because they get tired of starting every morning at the river.
Every business owner has two jobs.
Create today’s opportunities.
Create tomorrow’s too.
I’m working on something new called Inbound Accelerator.
If you’ve been creating today’s opportunities... without creating tomorrow’s... that’s exactly the gap Inbound Accelerator is designed to fill.
If you’re curious, you can join the waitlist, and I’ll let you know when it’s ready.
A business should get easier to market the longer you own it.
Thanks for reading
See you soon.
Cheers,
Pat
PS: I’m grateful for the free info I had back in the day, and am honoured to pass on my lessons. Hitting ❤️ tells me this was useful.