Lipstick On A Pig
Don't just pretend your offer is good, fix it
6 business hats.
You likely wear one better than the others.
That’s normal.
Usually, people cycle through wearing these business hats reluctantly.
But what most don’t realise is that they all start to take care of themselves if the main thing being sold is a damn good offer.
We all want a killer offer.
But most are putting lipstick on a pig.
Because we know all the stuff that goes on inside our offers, we struggle to see how it’s perceived by others.
And instead of working on their offer and making it a no-brainer, bleeding-neck, can’t-refuse offer... almost all business owners INSTEAD put the hat back on that they’re most comfortable with, and trudge on forward, painting another layer of lipstick on that pig.
** If you want to fix your offer before Christmas, I have a workshop this week you’re not going to want to miss. Details are in this Google Doc HERE **
Anyway, of those 6 circles in that diagram above, I definitely feel more comfortable wearing the content hat, for sure. It’s what got me my first real break in business.
You?
We’re crowded with people selling generic AI slop.
And the noise is getting louder.
People with the CLEAREST offers win.
“no-brainer”
“bleeding-neck”
“Godfather (an offer they can’t refuse”
Call it what you want, your offer needs to grab the attention of the right people and have them pause, and think to themselves, “what card should I put this on” as they reach for the buy button.
Secretly, you know if yours is one of these, or not.
There’s also the chance your offer WAS clear, but not so much anymore.
Tons of people need your help, but unless you make it crystal clear to them that you can help them, they’ll not have the confidence to make the decision.
But when your offer is CLEAR... they borrow YOUR confidence.
That’s the magic of a damn good offer.
// Time sensitive:
Earlier this year, I ran some workshops, and people made bank because we fixed their offers and they sold multiples, almost immediately.
Last week I sat down to revamp the training for my private clients BUT... It’s boring as bat shit working on this in a vacuum. I need humans.
So I asked on Facebook if people wanted the details in a Google Doc; people said yes, so I’m running a workshop this week. We’ll tailor-make a no-brainer offer for you and put it to your audience.
There are two options for you in the workshop; it’s all detailed in the Google doc that you’ll see when you click through.
Thanks for reading
See you next week.
Cheers,
Pat
PS: Thanks for clicking the ❤️ button on this post. You rock.
PPS: Yo, you’re still reading? You might be interested in this list of marketing and business shortcuts — Click through to see them.