Lead magnet not working?
Give me 6 minutes, let’s fix your boring lead magnet
I’ve made hundreds of lead magnets over the years.
I’ve made hundreds with my clients, too.
People don’t understand that there are 2 main types of lead magnets.
Not in design, or style, or function… but in purpose.
This misunderstanding is a setup for failure.
We’re going to go through these 2 main types, and you’ll know how to fix yours.
Or watch the video below :)
Lead Magnet Type #1
OBJECTIVE: Get as many downloads as possible
PRIMARY USE: To grow your email list
Use this type of lead magnet if you don’t care if people use the damn thing — you just want them to sign up to your email list.
To do this, you need some email software like MailChimp, Active Campaign, Mailerlite - there are tons of options.
The worst versions of these lead magnets
Doing lead magnets, like mini-courses or parts of courses
and challenges
The best ones
Cheat sheets
Templates
Swipe files
Training video
Basically, offer people stuff that is super easy to consume.
The great thing about these kinds of lead magnets is that you don’t have to stick with just one. You can tailor them to the content you’re creating, giving you more confidence that you’re getting the right people to sign up.
So you can simply;
Write a post or newsletter or make a video
Whatever the topic is, you make a cheat sheet, or template or swipe file
Offer it alongside the content.
I’ll give you an example of this right now. For a long time, whenever I’d talk about the topics of content, or lead generation I’d offer people my Content Calendar Matrix — it’s been downloaded 1000’s of times over the last five years and people are STILL using it to get clients from Facebook, Instagram and LinkedIn.
Lead Magnet Type #2
OBJECTIVE: To engage a potential lead
PRIMARY USE: Get clients
I call these things Unique Lead Mechanisms (ULMs).
Think of them like a lead magnet… but on steroids.
Cons: These don’t grow email lists very efficiently (because fewer people will engage with it).
Pros: These are the perfect choice for people who aren’t marketers and don’t really have much desire to nurture an email list anyway — they’re perfect for people who just want to get clients.
These lead magnets can be in the form of:
Assessments
Quizes
Valuations
Scorecards
Consultations
To make this easy, software companies such as Typeform, Fillout, Score App, etc, have free or near-free solutions. There are new ones coming out all the time.
The worst versions of these types of lead magnets
Offers something the user doesn’t really want (but probably needs)
Give the user way too much information once they have completed it. It’s overwhelming and not effective to get the user to want to talk to you
The best versions of these
Offer a highly desirable answer
Such as “What’s your wealth potential?”
Sales page assessment
“How many clients should your audience bring in?”
As an example, here’s my How Many Clients Calculator. If you’re curious about what your audience should be generating and how many new clients it should be giving you, try it out.
**Waitlist**
I run the 🔥 Growth Accelerator 🔥 a few times a year, it’s like sticking a fire under your business, and is the fastest way to develop INBOUND LEAD FLOW. Add your name to the waitlist here for info when it becomes available.
Thanks for reading
We’re in our last week of our time here in Vietnam.
I am sad to say goodbye but ready for the next leg of this never-ending adventure.
Cheers,
PS: Woah, you made it to the end — hit the ❤️ button to celebrate!