How To Create An Irresistible Lead Magnet

Is your lead magnet working against you and pushing clients away?

Lead magnets are powerful. 

But as useful as they are to attract clients, done wrong they’ll repel ideal clients. 

This isn’t run-of-the-mill info. We’re getting into the psychology behind what makes a killer lead magnet, how to make ours irresistible, and how to ensure that our lead magnet doesn’t make this critical mistake that ultimately repels our ideal client. 

I’ve spent so much time making lead magnets over the years.

For different types of businesses. So. Much. Time.

I would have loved to have come across information back then that was genuine about how to actually do this. That’s why I’m sharing it here.

The time to get this right is at the beginning of your journey so that every new subscriber or new member of your audience can figure out if they want to become a client of yours or not, all on their own, without the need for email marketing or relentless followup.

So what kind of lead magnet do you need?

What type of lead magnets repel people?

What’s the single most important thing to make a killer lead magnet?

I answer this and more in today’s YouTube video.

NEW VIDEO: How To Create An Irresistible Lead Magnet

📣 Engagement BONUS: Let’s have a bit of fun — if you leave a comment on YouTube not only will you make my day, but you could win complimentary access behind the paywall here on Substack.

Table Of Contents:

0:00 Avoid General Advice

0:56 Lead Magnets Suck

3:24 Your Offer Is On A Spectrum

5:35 Coach Marketing Sucks

6:07 Engineering Irresistibility

9:55 The Most Important Thing About Lead Magnets

Well, putting more videos out is something I want to do — but getting over the fear of what others think is a constant. As experts, we have so much knowledge and experience. I want to use a combination of video and writing as I feel we can convey different parts of the story in different ways. And hopefully, ideally, people can use what they like best, and leave the rest.

Did you watch the video? Should I make more videos like this? Let me know your thoughts in the comments, I’d love to hear them.

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See you next Saturday.

Cheers,
Pat Sgro

PS: If you’re looking for more about how I can help you [Start Here] or explore the SCA & see what other creative people are doing to grow their business.

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I struggled a bit initially with formatting this issue and

Kristina God

’s posts were a wonderful template, definitely borrowed a few things from her.