How To Ruin Your Content (By Batching It)
Who would have guessed generic "How To" advice would lead to generic content?
“Make it in batches” the article told me.
“Batch your content” the hyper-productive lady on YouTube told me.
“Make a month of content in 1 day” the shared LinkedIn article instructed.
I hope you’re not doing this.
But even if you’re not doing this, you probably believe batching is the holy grail.
Allow me to break this nonsense once and for all.
I tell all my clients this and now I’m sharing it with you
Marketing is all about messaging.
Today we’re bombarded with more junk than ever. Especially as people start using AI to write for them, lol it’s bad.
But by avoiding this HUGE pitfal you’ll be able to tune your message in to the right people and your business will grow — even with a small audience.
Don’t believe me?
I lost my main audience (FB profile with 5K+ friends built over 10 years) because of a Meta error. Now I’m rebuilding. As of today, my audience across all social media and email is less than 1000 people, including this very newsletter… yet I receive weekly inquiries and new clients sign monthly, all without any outreach.
How? My message speaks to the right people. And I don’t batch stuff.
Batching your content — even though it sounds like a time-saver — makes you look like you don’t know what you’re talking about. But there is a way to get the benefits from batching without the negative side effects.
Here’s how to batch correctly
I’ve made this video to get the info out of my head and into yours as fast as possible. Enjoy.
Every like and comment on these videos over on YouTube makes my day.
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Cheers,
Pat Sgro
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